Pictures of fruit loops

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Related: We’ve All Been Closing Our Cereal Boxes Wrong As Woman’s Hack Leaves Hundreds Of Thousands Gobsmacked Toucan Sam has been featured on boxes of Froot Loops since way back in 1963, and yes, he has seen a few cosmetic tweaks over the decades, so this isn’t the first time he’s gone under the, uh, pen.

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Like the fact that there are actually people out there who prefer putting water on their cereal instead of milk, but this change definitely struck a nerve. Granted, there are far worse things for cereal lovers to be worrying about these days than Toucan Sam getting a new look. For some reason, Kellogg’s decided that now would be the perfect time to completely redesign their iconic mascot for their Froot Loops cereal, Toucan Sam, and people are NOT having it.